The evolvement of television industry is considered a main factor which has contributed to the globalization of the world into a small village.
X FACTOR MBC4 2015 TV
The findings of the study indicate that the Arabic subtitles produced by the satellite Arabic TV channel reflect a higher level of politeness where euphemism, as a politeness strategy, was clearly applied by the subtitler to avoid rude and embarrassing terms. The study draws on the euphemistic strategies suggested by Williams (1975) and Warren (1992) and further developed by Al-Adwan (2015) to analyze the Arabic subtitles produced by each media outlet. The first translation was produced by the Arabic TV channel MBC4 and the second by the subscription-based video streaming service Netflix. To achieve this goal, the study compares two different Arabic subtitles of the taboo terms used in the American sitcom How I Met Your Mother. The assumption the study makes is that Arabic satellite TV channels, unlike video streaming services, receive interference from religious, political, and social authorities to maintain a “clean” content and censored language of the shows they air. The study sets out to examine if different subtitling policy is adopted in each media outlet to deal with taboo words based on the social and religious limitations expected to be found in the Arab society. This paper explores the different sets of strategies applied by two different media outlets in subtitling taboo terms from English into Arabic.
1 kommentar(er)
